Background Story

In an effort to conduct business more effectively with the local target market, our organization established a company in Dubai. We recognized the importance of catering to the local needs of our target audience, so we made adjustments to our brand and created a webpage tailored to meet their expectations. In this process, we experimented with Framer, a no-code solution for creating websites which allowed us to quickly develop impressive pages.

Thanks to the project, our Dubai website now resonates with the local audience and prominently features our services.

Goals

Our primary goals included effectively addressing and communicating with the local audience, reflecting the features of the Arab cultural tour to make our website authentic for a Dubai Commit Smart, presenting our company's services, culture, and team, and ensuring the fulfillment of main conversion goals such as contacting and requesting an offer.

Challenges

We faced the challenge of conducting detailed research to understand the cultural nuances, style needs, and expectations of the local audience. Being from a different cultural background, it was difficult to empathize and think from the perspective of individuals living in a completely distinct culture. This process continued even after the website went live, as we constantly optimized it based on feedback.

Outcome

Our efforts resulted in a well-structured, engaging, and dynamic website that incorporated design features of Arab culture. It beneficially addressed local businessmen with a personalized communication style that sparks their interest in our company's services.

Process

UX Research: Conducted in-depth research to align the website’s design with user behavior and business objectives.

Mood Boards (Figma): Created mood boards to establish the visual direction and tone of the site.

UI Designing (Figma): Designed a user-friendly interface that balances aesthetics with functionality.

Implementation (Framer): Developed the site using Framer for smooth, responsive design execution.

Interactive and Page Animations (Framer): Added dynamic animations to enhance user engagement and interaction.

QA: Performed quality assurance to ensure the site functions smoothly across all platforms.

Copywriting / Content Management: Crafted clear, impactful content to communicate key messages effectively.

SEO: Optimized the site for search engines to improve visibility and organic traffic.

Page Settings / Third-Party Tools Integrations (e.g., Google Analytics): Integrated essential tools to track user behavior and improve performance.

Release: Successfully launched the site with all key elements in place.

QA: Conducted final quality checks post-launch to maintain high performance and user satisfaction.

Summary

Through this project, we gained a better understanding of Arab culture and the local target audience, allowing us to create something slightly different from our usual projects. We found using Framer to be an exciting and popular experience. With the help of technology and our professional web designers, we were able to launch a striking website within 3 weeks, to promote our company in the Arab world.

This project showcases our ability to create culturally attuned and engaging digital platforms that enhance market connectivity and effectively communicate our clients' value, giving them a strategic advantage.